Identity
A new register for Halberd Hardware
Repositioning a 92-year-old toolmaker as a benchmark for modern craftspeople — without sanding off the patina that made them trusted in the first place.
Selected Works · 2021 – 2025
Case studies in dimensional craft
A curated archive of the briefs we've shaped — where industrial rigour, editorial warmth, and measurable outcomes meet at the page edge.
The Archive
Six projects, six different dimensions
Each engagement begins with a question about scale — what changes when a brand steps closer to its audience, its operators, or its own supply chain. Here are six answers we helped deliver.
Editorial
Foundry Quarterly, Volume 04
Designing a long-form industry journal for a metals exchange — pairing dense market data with the visual breathing room of a literary magazine.
Digital Product
Operator console for Northrun Logistics
A dispatch dashboard redesigned around shift supervisors, not data scientists. Reduced the time-to-decision on a typical route exception from 11 minutes to 90 seconds.
Spatial
Signage system for the Crestline Convention Hall
A 14,000-square-metre venue rebuilt its identity in 11 months. We delivered a 240-sign system that holds up across sponsorships, language tiers, and last-minute room reassignments.
Identity
From procurement to category leader: the Tessera rebrand
A specialty ingredient supplier that nobody outside of R&D had heard of. New name, new mark, new sales narrative — outbound leads up 3.4× in the first two quarters post-launch.
Editorial
The 184-page State of Process report
A benchmark study on operational maturity in mid-market manufacturing, designed to be skimmed in two minutes and read for two hours — without either path feeling short-changed.
How We Work
Three disciplines, one continuous method
The cases above look different on the surface and run on the same engine underneath: a discovery phase that refuses to skip, a craft phase that refuses to rush, and a measurement phase that refuses to take credit without evidence.
01
Diagnose the room
Before any sketch lands on a page, we sit with operators, customers, and competitors for two to four weeks. Briefs that arrive over-specified are the most dangerous — they hide the real question.
02
Make the object
Producers, editors, and engineers work in the same room as the strategists. Every deliverable is built at the resolution it will be consumed — no placeholder mockups, no "we'll fix that in dev."
03
Measure what changed
We close every engagement with a 90-day readout against the metrics we agreed on the first week. Some cases we publish, some we don't — but every client gets the numbers either way.
62Engagements delivered
14Industries served
3.1×Avg. KPI lift, 90-day
91%Repeat-client rate
In Their Words
A note from a returning client
"We came to them for a rebrand and stayed for the way they think. Two years on, the identity is recognisable, but the deeper value is that our team now briefs with the same rigour they brought to that first engagement."
Elena Parras
VP Marketing, Meridian Metals Exchange